5 Comments
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Samantha Rawdin, DMD's avatar

As a dentist, I couldn’t agree more with this sentiment. nHa because it’s a great alternative- not a replacement for fluoride. Love love love this article! 🦷🪥🫶🏻

Brittany Arnett's avatar

high honor from you!!

Maddie Kelley's avatar

Absolutely loved this article. As an early stage founder, I loved the thought process and how you articulated your niche. I’m in kind of a similar situation on the beauty side. Servicing the girl who’s sort of into clean but it’s not her whole personality. Also learned a lot about toothpaste!! Awesome read!!

Brittany Arnett's avatar

Thank you so much, Maddie! So glad it was helpful :)

Phil's avatar

It's encouraging to see more toothpaste products containing nano-hydroxyapatite becoming available. Oral health is important, and hydroxyapatite is a promising alternative to fluoride-based products. (I do realize your comment about safety is probably directed more toward fluoridated municipal water than toothpaste.)

Dr. Hardy Limeback, an exceptionally well-qualified subject matter expert and former advocate of fluoridation, has published extensively on hydroxyapatite and does not believe fluoride is safe. The concerns surrounding fluoride are definitely not merely anecdotal. There's a growing body of research pointing to neurotoxic risks and many of the researchers have impeccable academic credentials. For example, Dr. Bruce Lanphear, an expert in environmental toxicology and the effects of toxic chemicals on human health, has also published extensively on the issue: https://blanphear.substack.com/p/what-if-fluoride-was-never-safe